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Digital marketing is the process of promoting products, services, brands, or businesses through digital channels such as search engines, websites, social media platforms, email, mobile apps, and online advertising.
In simple terms, digital marketing is how businesses attract, engage, and convert customers online.
Imagine you own a coffee shop. Years ago, you might have relied on flyers, newspaper ads, radio commercials, or word-of-mouth marketing. Today, you can create a website, appear on Google searches, run Facebook ads, publish Instagram content, send email newsletters, and attract customers from your smartphone. All of these activities fall under digital marketing.
